Using Color Psychology on Web Design
In advertising and entertainment, colors are often used, but many
people do not comprehend it, and this is why it is good to know
about it in learning how to make a website. It is best to know
about this because it is a way to get the attention of customers in
buying a product.
The colors are grouped into two: cool and warm.
Cool colors include blue, green as well as purple. Ideas such as
calm, natural, confidence, clarity and relaxation are attributed to
feeling of stagnation, depression and sadness.
positive side includes excitement, happiness, energy, and overall
fun. Known negative attributions are excessive force, anger,
frustration and irritation.
As mentioned previously, colors can impact the mood of a person
and, therefore, his thoughts and decision. Getting the attention
of potential clients and getting them to buy are important, and
when learning how to make a website, knowing about colors is a
The background of a website is one critical factor whether
potential customers choose to stay and look around or immediately
close or check another website.
If you want to attract customers who place importance in
cleanliness and order, choose colors that represent such ideas like
blue, green and white. using too much, however, will feel robotic
If you wish to promote power and strength, colors such as red,
orange and black. But people might get annoyed if you have too much
red and yellow. On the other hand, too much black can either show
formality or a gothic look.
Black is often used as text color. However, black on white
background will give the appearance of impersonal formality. A
white on black background gives a gothic appearance.
A mix of blue and white feels peaceful, and so does a mix of green
The red and white mix will attract attention, but too much of it
will give an angry feel. A red and black combination will give a
sensual feel but can seem unprofessional.
Red, orange and yellow usually attract the attention of people. Use
them carefully because too much can give the feeling of danger all
over your site instead of giving the idea of a lot of offers. These
colors seem give the idea of potential danger, and this is the
reason why people are attracted and at the same time become wary
when the notice them.
Red, yellow and orange usually attract kids. This might be because
they represent fun, movement and energy. The older age groups, on
the other hand, have more than enough excitement already at work
and school that they would usually appreciate more calm colors.
As you can see, colors can be applied in a wide variety of ways in
your website. Ignore the importance of colors and you will get
neither customers nor visitors. You can benefit from this as you
continue to study how to make a website.